"That's H.B. Bailey's #36 Pontiac Firebird front & center on pit road at Daytona on the program cover. Here's a color shot of a replica/tribute of the same car (shod in Hoosier rubber, not Goodyear) from Hemmings:
"Dennis, Wrangler (Blue Bell, Inc.) began the "Here Comes Wrangler, He's One Tough Customer" ad campaign in 1980, put together by the New York ad firm of Dancer, Fitzgerald, Sample. It featured "The Wrangler Man" in a series…"